JUS PUNJABI 24 Hour American-Punjabi Channel featuring Punjabi language programming is specifically aimed to serve the Indo–Punjabi/Sikh/South Asian Community in the UNITED STATES via Cable, Satellite, FiOS and other video distribution platform.
         The company is owned and operated by a professional management team based in New York and collectively possessing more than three decades of hands-on experience in the ethnic broadcasting industry.
                JUS PUNJABI has the distinction of being the First American-Punjabi TV Network, and the only channel on cable and FiOS to feature Indian Punjabi Programming including Serials, Darama, Comedy, NEWS, Music, Gurbani (Sikh Spiritual Programs) and Movies.
      Channel also features local programming, “LIVE” Call-InTalk shows, Community NEWS and more     

            Penny Yogiraj Sandhu was born and brought up in a Sikh family in Punjab and retains strong family ties to her native state, Punjab and native country, India. It was her long-held desire to establish an American Punjabi channel in the United States to reach out to the large and vibrant Indo-Punjabi/Sikh community and give them a voice and exposure in their adoptive country. That goal has been realized today with the successful launch of JUS PUNJABI on Cable and FiOS TV. Prior to the launch of the channel, she has had a long and varied career in the media industry both in India and the United States. After working as a journalist in New Delhi, covering Parliament and national politics, she relocated to New York in 1996 with her family and quickly established herself as a successful entrepreneur with her own Advertising and Marketing agency servicing the South Asian market in the tri-state area. She also ran her own magazine, TV & Film Guide, for six years and eventually was instrumental along with other partners in obtaining the U.S. distribution rights for India’s national network, DOORDARSHAN, which was launched on Cable and subsequently on Satellite TV. Currently, Penny Yogiraj Sandhu is the majority shareholder and President & CEO of JUS Punjabi. Being Punjabi and Sikh herself, she brings her own unique perspective and understanding to serving the special programming needs of her community.

            Karl Khandalavala II has spent his entire professional career, spanning more than two decades, working in the ethnic broadcast industry in the U.S. After graduating from BOSTON UNIVERSITY with a Master’s degree in Broadcasting/Journalism, he moved to New York and joined VISION OF ASIA, the first South Asian TV Channel in the U.S.; serving as News Director and Anchor. He was instrumental in assisting Dr. B.N. Viswanath, the pioneer of the South Asian broadcast industry in the U.S., in launching ITV, the first full-time Cable TV channel serving South Asian households in the U.S. Played a leading role in the success of ITV by obtaining carriage and negotiating contractual agreements to launch ITV on several cable platforms including Time Warner Cable of New York & New Jersey, Cable TV of Jersey City, Cablevision Systems Corp., etc. He also played a key role in the launch of SONY Entertainment TV on Cable in the U.S. market. Mr. Khandalavala’s wealth of experience in the ethnic broadcast industry and his wide list of contacts within the industry make him an asset to “JUS Punjabi” where he plays a critical role in the channel’s expansion plans in North America..